LETICIA TERCINI


Associate Creative Director/AD
at W+K,
São Paulo.






︎︎︎ABOUT 


All rights reserved
©2023

Hello, my name
is Leticia but you
can call me Lét.




︎︎︎Linkedin / Instagram

I am the person who has 4 cats but says that I only have 2 so it does not look too weird, who listens to countryside songs in private mode, who dreamed of being
a backing vocal (yes, I never liked to attract too much attention), who was born in the Brazilian countryside in a really small town called City of Dinosaurs,
who likes to observe people, hear stories and make stupid jokes  an Associate Creative Director based in São Paulo, Brazil.

Over the eight last years, I've worked with brands like Google, Uber, Free Fire, Nubank, and Netflix. I had my work recognized in several industry awards around the globe, including Cannes Gold, Grand Clio, Wood Pencil, and a few others. In 2022, I was recognized with the title of Next Creative Leader by The One Club.



#EXPERIENCE 

Wieden+Kennedy, AKQA, Africa DDB, J. Walter Thompson.


#RECOGNITION 

The One Club for Creativity

WINNER ︎︎︎ Next Creative Leader - 2022


Cannes Lions (3x GOLD, 5X SILVER, 1X BRONZE, 5X SHORTLIST)

GOLD ︎︎︎ Industry Craft - Black Box
GOLD ︎︎︎ Digital Craft - Transparency Card
GOLD ︎︎︎ Mobile - Transparency Card
SILVER ︎︎︎ Media - The Real Airdrop 
SILVER ︎︎︎ Creative Data - Transparency Card
SILVER ︎︎︎ Direct - Transparency Card
SILVER ︎︎︎ Digital Craft - Transparency Card
SILVER ︎︎︎ Creative Data - The Real Airdrop
BRONZE ︎︎︎ Innovation - Transparency Card 
SHORTLIST ︎︎︎ Design - Black Box
SHORTLIST ︎︎︎ Titanium - Transparency Card
SHORTLIST ︎︎︎ Mobile - Transparency Card
SHORTLIST ︎︎︎ Direct - Transparency Card
SHORTLIST ︎︎︎ Creative Data - Transparency Card


D&AD (1X WOOD PENCIL, 1X BRONZE, 1X SHORTLIST) 

WOOD PENCIL ︎︎︎ Media, Mobile - The Real Airdrop
BRONZE ︎︎︎ Experiential, Use of AR - The Real Airdrop
SHORTLIST ︎︎︎ Gaming & Virtual Worlds, Use of AR - The Real Airdrop


Clio Awards (1X GRAND CLIO, 2X GOLD, 4X SILVER, 1X BRONZE, 1X SHORTLIST) 

GRAND CLIO ︎︎︎ Entertainment - The Real Airdrop 
GOLD ︎︎︎ Entertainment - The Real Airdrop
GOLD ︎︎︎ Entertainment - The Real Airdrop
SILVER ︎︎︎ Entertainment - The Real Airdrop
SILVER ︎︎︎ Digital/Mobile - The Real Airdrop
SILVER ︎︎︎ Creative Use of Data - The Real Airdrop
SILVER ︎︎︎ Media - The Real Airdrop
BRONZE ︎︎︎ Experience/Activation - The Real Airdrop
SHORTLIST ︎︎︎ Design - Black Box


The International Andy Awards (1X GOLD) 

GOLD ︎︎︎ Idea - The Real Airdrop


Webbys (3X NOMINEE)

NOMINEE ︎︎︎ Best Real Time Experience - The Real Airdrop
NOMINEE ︎︎︎ Best Community Engagement - The Real Airdrop
NOMINEE ︎︎︎ Augmented Reality - The Real Airdrop


Brazilian Creative Club (3X SILVER, 1X BRONZE, 8X YEARBOOK)

SILVER ︎︎︎ Black Box
SILVER ︎︎︎ The Real Airdrop
SILVER ︎︎︎ Transparency Card
BRONZE ︎︎︎ Black Box
 

JUDGING

The International Andy Awards

 JURY ︎︎︎ Rising Star - 2023


The One Club for Creativity

JURY ︎︎︎ Next Creative Leader - 2024


︎︎︎INDEX