Associate Creative Director/AD
at W+K,
São Paulo.
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MORE THAN A GAME
Free Fire
Role ︎︎︎ Conception, Art Direction
In Brazil, Free Fire is way more than the most downloaded and played game of all time. It is a phenomenon that has entered into the local culture in countless ways. It has turned into a style, lifestyle, career, family, and dream.
Here, the game is more than a game.
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Role ︎︎︎ Conception, Art Direction
In Brazil, Free Fire is way more than the most downloaded and played game of all time. It is a phenomenon that has entered into the local culture in countless ways. It has turned into a style, lifestyle, career, family, and dream.
Here, the game is more than a game.
