Associate Creative Director/AD
at W+K,
São Paulo.
︎︎︎ABOUT
All rights reserved
©2023
THE REAL AIRDROP
Free Fire
Role ︎︎︎ Conception, Art Direction
The Real Airdrop made real planes drop in-game items into people's phones. In the game, planes fly by and drop items. So we turned that into a reality: when a plane flew by, all you had to do was point your phone up to the sky and collect an airdrop that would go straight to your in-game wallet. We turned drops into a reality and gave a real gift to our fans. To make this possible, we've created an experience that could be accessed via a WebApp, where we combined real flight data with users' geolocation in real-time.
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Clio Awards ︎︎︎ GRAND CLIO | Entertainment - Games Experiential/Events
Clio Awards ︎︎︎ GOLD | Entertainment - Games Digital/Mobile
Clio Awards ︎︎︎ GOLD | Entertainment - Games Public Relations
Clio Awards ︎︎︎ SILVER | Entertainment - Games Innovation
Clio Awards ︎︎︎ SILVER | Creative Use Of Data
Clio Awards ︎︎︎ SILVER | Mobile
Clio Awards ︎︎︎ SILVER | Media
Clio Awards ︎︎︎ BRONZE | Experience/Activation
Cannes Lions ︎︎︎ SILVER | Creative Data
Cannes Lions ︎︎︎ SILVER | Media
The International Andy Awards ︎︎︎ GOLD | Idea
Brazilian Creative Club ︎︎︎ SILVER | Direct
Webbys ︎︎︎ NOMINEE | Metaverse, Immersive & Virtual Best Realtime Experience
Webbys ︎︎︎ NOMINEE | Metaverse, Immersive & Virtual Best Community Engagement
D&AD ︎︎︎ SHORTLIST | Experiential
D&AD ︎︎︎ SHORTLIST | Media
D&AD ︎︎︎ SHORTLIST | Gaming & Virtual Worlds
Role ︎︎︎ Conception, Art Direction
The Real Airdrop made real planes drop in-game items into people's phones. In the game, planes fly by and drop items. So we turned that into a reality: when a plane flew by, all you had to do was point your phone up to the sky and collect an airdrop that would go straight to your in-game wallet. We turned drops into a reality and gave a real gift to our fans. To make this possible, we've created an experience that could be accessed via a WebApp, where we combined real flight data with users' geolocation in real-time.
Clio Awards ︎︎︎ GRAND CLIO | Entertainment - Games Experiential/Events
Clio Awards ︎︎︎ GOLD | Entertainment - Games Digital/Mobile
Clio Awards ︎︎︎ GOLD | Entertainment - Games Public Relations
Clio Awards ︎︎︎ SILVER | Entertainment - Games Innovation
Clio Awards ︎︎︎ SILVER | Creative Use Of Data
Clio Awards ︎︎︎ SILVER | Mobile
Clio Awards ︎︎︎ SILVER | Media
Clio Awards ︎︎︎ BRONZE | Experience/Activation
Cannes Lions ︎︎︎ SILVER | Creative Data
Cannes Lions ︎︎︎ SILVER | Media
The International Andy Awards ︎︎︎ GOLD | Idea
Brazilian Creative Club ︎︎︎ SILVER | Direct
Webbys ︎︎︎ NOMINEE | Metaverse, Immersive & Virtual Best Realtime Experience
Webbys ︎︎︎ NOMINEE | Metaverse, Immersive & Virtual Best Community Engagement
D&AD ︎︎︎ SHORTLIST | Experiential
D&AD ︎︎︎ SHORTLIST | Media
D&AD ︎︎︎ SHORTLIST | Gaming & Virtual Worlds