ABOUTAD
Creative AD working at Wieden+Kennedy Portland, US.
Over the past few years, I’ve had the chance to work with brands like Google, Uber, Nike, Nubank, Netflix among others.
My work has been recognized by industry awards around the world, including Cannes Lions, Clio Awards, and D&AD. In 2022, I was named Next Creative Leader by The One Club for Creativity. If you have time, you can read more about me here.
BACK TO SELECTED WORK
About
Hi, I’m Leticia, but everyone calls me Leti. If you use my full name, I might panic a little. It sounds like I’m in trouble. Thanks, Mom, for yet another trauma. I was born and raised in Brazil 🇧🇷, thank God for all the sunshine, and I’m now based in Portland, US. Less sunshine, but a lot more nature than São Paulo, which is something I learned to love after my wife basically forced me into it.
I’m a Senior Art Director with 10 years of experience. I started out as a designer, and somewhere along the way I realized what I really love is coming up with slightly crazy ideas, and then doing everything I can to make them real in the world.
Over the years, I’ve worked at agencies like Wieden+Kennedy, AKQA, Africa DDB, and Wunderman Thompson.
A little over a year ago, I moved to Portland with my four cats (!!!!) as a Senior Creative to join Wieden+Kennedy, collaborating with global brands, like Netflix, Nike, Old Spice and Doordash.
I always try to bring a bit of myself into the work, so things often turn out a little weird and a little different, just like me. I take what I do seriously, even though I’m always joking around. (American humor is still a work in progress.)
If any of this resonates with you, or if you enjoyed my work, I’m always happy to chat.
leticiattercini@gmail.com
linkedin
resume
Experience
US
Wieden Kennedy Portland
2024 - Current
BR
Wieden Kennedy
2022 - 2024
AKQA
2021 - 2O22
Africa DDB
2020 - 2021
Wunderman Thompson
2018 - 2020
Awards & Recognitions
The One Club for Creativity
WINNER | Next Creative Leader - 2022
Cannes Lions
(3x GOLD, 5x SILVER, 1x BRONZE, 5x SHORTLIST)
GOLD | Industry Craft - Black Box
GOLD | Digital Craft - Transparency Card
GOLD | Mobile - Transparency Card
SILVER | Media - The Real Airdrop
SILVER | Creative Data - Transparency Card
SILVER | Direct - Transparency Card
SILVER | Digital Craft - Transparency Card
SILVER | Creative Data - The Real Airdrop
BRONZE | Innovation - Transparency Card
SHORTLIST | Design - Black Box
SHORTLIST | Titanium - Transparency Card
SHORTLIST | Mobile - Transparency Card
SHORTLIST | Direct - Transparency Card
SHORTLIST | Creative Data - Transparency Card
D&AD
(2x YELLOW PENCIL, 3x WOOD PENCIL, 3x SHORTLIST)
YELLOW PENCIL | Digital Design, Use of Data - Transparency Card
YELLOW PENCIL | Digital & Social, Mobile - Transparency Card
WOOD PENCIL | Impact, Design - Transparency Card
WOOD PENCIL | Media, Mobile - The Real Airdrop
WOOD PENCIL | Experiential, Use of AR - The Real Airdrop
SHORTLIST | Media, Mobile Devices - Transparency Card
SHORTLIST | Digital & Social, Use of Data - Transparency Card
SHORTLIST | Gaming & Virtual Worlds, Use of AR - The Real Airdrop
Clio Awards
(1x GRAND CLIO, 2x GOLD, 4x SILVER, 1x BRONZE, 1x SHORTLIST)
GRAND CLIO | Entertainment - The Real Airdrop
GOLD | Entertainment - The Real Airdrop
GOLD | Entertainment - The Real Airdrop
SILVER | Entertainment - The Real Airdrop
SILVER | Digital/Mobile - The Real Airdrop
SILVER | Creative Use of Data - The Real Airdrop
SILVER | Media - The Real Airdrop
BRONZE | Experience/Activation - The Real Airdrop
SHORTLIST | Design - Black Box
The International Andy Awards
(1x GOLD)
GOLD | Idea - The Real Airdrop
Webbys
(3x NOMINEE)
NOMINEE | Best Real Time Experience - The Real Airdrop
NOMINEE | Best Community Engagement - The Real Airdrop
NOMINEE | Augmented Reality - The Real Airdrop
Brazilian Creative Club
(3x SILVER, 1x BRONZE, 8x YEARBOOK)
SILVER | Black Box
SILVER | The Real Airdrop
SILVER | Transparency Card
BRONZE | Black Box
Jury Participation
The International Andy Awards
JURY | Rising Star
The One Club for Creativity
JURY | Next Creative Leader