ABOUT
AD



Creative AD working at Wieden+Kennedy Portland, US.
        Over the past few years, I’ve had the chance to work with brands like Google, Uber, Nike, Nubank, Netflix among others.
My work has been recognized by industry awards around the world, including Cannes Lions, Clio Awards, and D&AD. In 2022, I was named Next Creative Leader by The One Club for Creativity. If you have time, you can read more about me here.







BACK TO SELECTED WORK

Google

Search Weird 

Role: Conception, Art Direction
Creative Agency: Wieden+Kennedy SP
  

Google is still the biggest search engine on the planet, by far. But Gen Z is discovering new ways to do searches, often more graphical and interactive. Yes, think TikTok. We needed to find a new stronghold for Google with this generation. An undeniable, unquestionable truth that would reposition it with them.

And that's when it hit us: on Google, you search for things you wouldn't ask anyone. Not even your best friend. Whether it's something super personal, or you're just avoiding looking silly with such a trivial question. In short, Google is the most intimate of search engines.




Concept Translation: Search Weird


Film Rain | Translation
Search: "Cheap umbrella for someone who has already lost 20 this year”
End Card: Search Weird



Film Cat | Translation
Search: "World's tallest cat record”
End Card: Search Weird




Film PetShop | Translation
Search: "Pet Shop that does emo grooming”
End Card: Search Weird



Film Plant | Translation
Search: "Plant that takes care of itself where to buy”
End Card: Search Weird









Film Hair | Translation
Search: "I cut my bangs horribly wrong, now what”
End Card: Search Weird


Film Laser | Translation
Search: "Powerful laser hair removal near me”
End Card: Search Weird


PREVIOUS WORK














PDX, 2026