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Free Fire
The Real Airdrop
Role: Conception, Art Direction
Creative Agency: AKQA
The Real Airdrop made real planes drop in-game items into people's phones. In the game, planes fly by and drop items. So we turned that into a reality: when a plane flew by, all you had to do was point your phone up to the sky and collect an airdrop that would go straight to your in-game wallet. We turned drops into a reality and gave a real gift to our fans. To make this possible, we've created an experience that could be accessed via a WebApp, where we combined real flight data with users' geolocation in real-time.
Results
Clio Awards | GRAND CLIO | Entertainment - Games Experiential/Events
Clio Awards | GOLD | Entertainment - Games Digital/Mobile
Clio Awards | GOLD | Entertainment - Games Public Relations
Clio Awards | SILVER | Entertainment - Games Innovation
Clio Awards | SILVER | Creative Use Of Data
Clio Awards | SILVER | Mobile
Clio Awards | SILVER | Media
Clio Awards | BRONZE | Experience/Activation
Cannes Lions | SILVER | Creative Data
Cannes Lions | SILVER | Media
The International Andy Awards | GOLD | Idea
Brazilian Creative Club | SILVER | Direct
Webbys | NOMINEE | Metaverse, Immersive & Virtual Best Realtime Experience
Webbys | NOMINEE | Metaverse, Immersive & Virtual Best Community Engagement
D&AD | SHORTLIST | Experiential
D&AD | SHORTLIST | Media
D&AD | SHORTLIST | Gaming & Virtual Worlds