ABOUT
AD



Creative AD at Wieden+Kennedy Portland, working on the Nike squad.
    Over the past few years, I’ve had the chance to work with brands like Google, Netflix, Uber, Old Spice, among others.
My work has been recognized by industry awards around
the world, including Cannes Lions, Clio Awards, and D&AD. In 2022, I was named Next Creative Leader by The One Club for Creativity. If you have time, you can read more about me here.







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Jordan Brand 

Joga Sinistro | World Cup Brazil

Role: Conception, Art Direction
Creative Agency: Wieden+Kennedy PDX
Typography: Estúdio Tropical / Art Camp


Brazilian football is known for its joy, dancing and the spirit of "Joga Bonito."
But after two decades without a World Cup win, it was time to remind the world that Brazil is still a team to be feared.

Jordan teamed up with the Brazilian National Team in a historic collaboration, bringing the Jordan kit to a national squad for the very first time.
And with it, we created Joga Sinistro, a platform that flips Brazil's joyful football identity on its head, revealing the darker, more relentless side of the beautiful game.
We started with Brazil's most beloved symbol. The cute Canarinho, transformed into something way more sinister.



Teaser Film










Joga Sinistro and our Black Canary started spreading around the world.


















📍 New York



📍Boston
To debut the jersey in Boston, we partnered with 4 influencers who shared the arrival of our black canaries taking Boston by storm.










📍London





📍 São Paulo




















PDX, 2026